Hyundai-Rams Partnership Kicks Off

footballIt isn’t uncommon for automotive brands to partner with major sports teams, and that’s exactly what Hyundai did with the Los Angeles Rams. The Korean automaker signed on as an official automotive sponsor of the returning NFL team, adding to its growing list of sports partnerships. As fans would expect, the Hyundai-Rams partnership has some sweet benefits.

First, the automaker will feature its very own display inside the Los Angeles Memorial Coliseum and an interactive activation will be set up outside the stadium. Hyundai will also sponsor the “Under the Lights” digital video series as well as present a series of infographics on the Rams’ Twitter, Facebook, and other social media accounts.

“As we kick off our inaugural season back home in Los Angeles, we look forward to working with the team at Hyundai to engage our fans and their customers through unique content and activations all season long,” said Mike O’Keefe, Rams VP of corporate partnerships.

It’s been 21 years since resident of Los Angeles had a home football to cheer for in the NFL. The Hyundai-Rams partnership is the newest addition to Hyundai’s growing list of sponsorships. Other NFL teams include the Pittsburgh Steelers and Miami Dolphins.

We at Rex Perry Hyundai would like to welcome the Los Angeles Rams back onto the field!

Hyundai Hope on Wheels Makes Major Donations in September

Hyundai LogoEvery year, Hyundai Hope on Wheels awards a significant number of research grants to more than 30 hospitals across the United States. That number reached $7.5 million throughout the month of September, an impressive amount no matter what way you look at it. This year, Hyundai made a major donation in honor of National Childhood Cancer Awareness Month.

Hyundai Hope on Wheels awarded a $150,000 research grant to the OHSU Doernbecher Children’s Hospital in Portland, Oregon. The award was presented by Hyundai dealerships to Dr. Lara Davis, an assistant professor in the Departments of Pediatric Hematology/Oncology and Medical Oncology.

The OHSU Doernbecher Children’s Hospital was just one of 10 hospitals who received the $150,000 Young Investigator Grant. The grant will be used to improve the standards of care and expand the knowledge base surrounding pediatric cancer.

The award presentation also included a Handprint Ceremony where Portland-area cancer patients and survivors put their handprint on a large canvas in commemoration of their battle.

“Our mission at Hyundai Hope on Wheels is clear: End Childhood Cancer,” said Dave Zuchowski, President and CEO of Hyundai Motor America.

We at Rex Perry Hyundai couldn’t be prouder to be a part of the Hyundai family!