The 2016 Hyundai Tucson has been named the International Family Vehicle of the Year by Road & Travel Magazine as the 2015 Los Angeles Auto Show, making it one of the most highly-desired family CUVs in the world.
The awards were determined by a jury of 12 experienced automotive journalists and editors from major publications like Edmunds.com, Consumer Guide Automotive, and AutoWeek. Vehicles were assed based on the emotional connection they create with consumers and how they hold up against their competition.
“The 2016 Hyundai Tucson CUV won in its category because it not only met but exceeded ICOTY’s criteria with its personable and modern styling, safety features and ease of handling, and with how well it resonated with young families,” said Courtney Caldwell, founder, International Car of the Year Award.
At Rex Perry Hyundai, the 2016 Tucson’s athletic exterior design, fuel-efficient drivetrains, and spacious, well-appointed interior has made it the pearl of the lot among families. Schedule a test drive today to check it out!
As the new title sponsor for the NFL, Hyundai is harnessing the passion of football fans in a new marketing campaign that launched just in time for the 2015 NFL Kickoff.
The all-new 2016 Tucson SUV available at Rex Perry Hyundai is featured in the first ad, “D-Gate,” a 30-second spot with a fun take on hardcore Arizona Cardinal fans and their sometimes unusual efforts to support their team. With its hands-free Smart Liftgate with additional cargo space, the Tucson is the perfect vehicle for bringing all your football celebration gear along—even an actual gate.
Hyundai also hosted the 96th season and drive toward Super Bowl 50, including festivities in New England and a concert in the San Francisco Bay Area.
“Our NFL campaign is all about conveying our love for football,” said Jacquelyn Kim, director, customer communications and promotions, Hyundai Motor America. “We want to showcase what passionate fans do #BecauseFootball, and include the role our vehicles can play in that.”