Focused on performance, design, and technology, Genesis hopes to redefine luxury, offering vehicles that are “human-centered” and attentive to driver and passenger needs. Ease of customer experience is also an important part of the Genesis brand.
According to Hyundai, Genesis brand models will forego the overload of technology found in most competitive car brands and will instead focus on delivering a customized experience to drivers. Genesis will provide optimal options to its customers and offer swift customer service for a totally streamlined, customer-friendly service.
A distinct brand identity is currently being developed in order to set the brand apart, including a redesigned winged emblem for a high-end look. Genesis models will all be named with a G and a number such as 70 or 80 in reference to their segment.
Hyundai is excited for the release of the Genesis vehicles and the global impact they will have on the luxury market with their alternative dedication not to excessive technology but to a customized service experience.
As the new title sponsor for the NFL, Hyundai is harnessing the passion of football fans in a new marketing campaign that launched just in time for the 2015 NFL Kickoff.
The all-new 2016 Tucson SUV available at Rex Perry Hyundai is featured in the first ad, “D-Gate,” a 30-second spot with a fun take on hardcore Arizona Cardinal fans and their sometimes unusual efforts to support their team. With its hands-free Smart Liftgate with additional cargo space, the Tucson is the perfect vehicle for bringing all your football celebration gear along—even an actual gate.
Hyundai also hosted the 96th season and drive toward Super Bowl 50, including festivities in New England and a concert in the San Francisco Bay Area.
“Our NFL campaign is all about conveying our love for football,” said Jacquelyn Kim, director, customer communications and promotions, Hyundai Motor America. “We want to showcase what passionate fans do #BecauseFootball, and include the role our vehicles can play in that.”
Following its annual tradition of coming to the SEMA Show in Las Vegas with a tuned Hyundai, Bisimoto has unveiled its latest creation: a 700+ horsepower 2016 Hyundai Tucson. It’s the crossover to end all crossovers—and the craziest part is that the ridiculous power figure comes from the same 2.4-liter four-cylinder you can find in the stock Tucson at Rex Perry Hyundai!
The engine did receive extensive modifications, of course. Bisimoto added a turbocharger as well as a special ECU, and strengthened all the internals to ensure the engine could take the added stress. The group also added a six-speed manual (you know, just to spice up the driving fun) and ensured that the crossover’s newfound performance was reflected in its looks.
The Bisimoto Tucson features a much larger front grille—to provide more air to the equally colossal intercooler—as well as 19-inch wheels with R-compound tires, four-corner air suspension, a four-point roll cage, and a racing seat. We’ll get even more details—like whether it is front or all-wheel drive—at the SEMA Show in Las Vegas!