Hyundai Hope On Wheels (HHOW) is working with Hyundai dealerships around the country to award 18 hospitals grants for pediatric cancer research. The Hyundai Impact Grants, each of which total $50,000, is aimed at reducing childhood cancer. Money may be used for patient assistance, teen centers and play rooms, family support, educational initiative, and efforts to improve care.
Hyundai recognizes the devastating effects of childhood cancer, not only on those diagnosed with the disease, but also for parents, friends, and family. According to Yahoo Finance, HHOW will award $13 million in pediatric cancer grants in this year alone. Originally founded in 1998, the program has funded a total of $115 million in research to the Children’s Oncology Group and member institutions.
“Our mission at Hyundai Hope On Wheels is clear: end childhood cancer,” said Scott Stark, Chairman for HHOW. “By funding transformational research through our Impact Grants and celebrating the lives of the brave young cancer fighters at our handprint ceremonies, we move closer to our dream of a day without cancer.”
The Impact Grant is given during a handprint ceremony in July and August, which means many hospitals will be receiving Hyundai’s support this month. To commemorate these events, Hyundai is having the kids dip their hands in paint and press them against a white Hyundai Tucson. This not only serves as a reminder, but it also serves as a metaphor for the ongoing relationship between the automaker and cancer research.